As part of Rolls-Royce’s ‘Inspired by British Music’ collaborations, H.R. Owen’s Rolls-Royce Motor Cars London will sell a specially commissioned Wraith designed by The Who’s front man Roger Daltrey.  The firm confirmed “a large percentage of the proceeds sale” will go to The Teenage Cancer Trust.

The car initial took shape when Roger Daltrey, sat down with designers and CEO Torsten Müller-Ötvös at Rolls-Royce’s global centre of excellence in Goodwood. Daltrey’s Wraith features special iconography from The Who’s history, including the group’s famous bullseye logo and a laser-etched depiction of the front man’s iconic microphone swing.

Rolls-Royce Brand Director Claus Andersen said: “It’s a privilege to sell this incredible bespoke car at Rolls-Royce Motor Cars London. Not only does it celebrate one of the most revered names in British music, but it also supports The Teenage Cancer Trust and other very worthy causes. This is the ultimate collector’s car and we’re looking forward to giving one very lucky fan of The Who the chance to own the most iconic piece of memorabilia ever created and pledging plenty of money to charity.”

Roger Daltrey added: “I am enormously excited at the prospect of raising vital funds and awareness for The Teenage Cancer Trust in collaboration with Rolls-Royce, a true British icon. The themes, so perfectly expressed by the Rolls-Royce designers in this car, are as relevant today as they were when we first performed them. I worked hard with the designers to capture the spirit of our songs and what their lyrics mean to fans of all generations. I’m certain the car will serve as the ultimate collector’s piece for any Who aficionado.”