Dennis Publishing, who own the Buyacar website, have done a deal with dealership web specialists GForces to provide car review content and online stock marketing to GForces NetDirector customers.

Dealers will be able to use editorial content taken from Carbuyer, Auto Express and Evo. This will encourage consumers to spend more of their car purchase research time directly on dealer sites.

In addition dealers will be able to broadcast all their stock to Dennis’s online new and used car retail platform, Buyacar.

Talking about the deal, GForces Group Strategy Director, Tim Smith, said, “Research consistently shows that buyers spend a lot of time researching their options online, so it makes sense for dealers’ own websites to host the highest quality information.

“That way they can capture the customer’s attention earlier in their research phase, encourage them to spend more time on their site and maximise their decision-making confidence as they browse through the dealer’s stock. It makes perfect sense to provide content for dealers which is already known to be part of the car-buying journey for millions of people.”

Nick Flood, Head of Product Management at Dennis, adds, “Authoritative independent and trusted content that helps people to make confident buying decisions is a big part of today’s consumer mindset, so the information from autoexpress.co.uk, carbuyer.co.uk and evo.co.uk will be a really valuable incentive for consumers to spend time on GForces dealer websites.

“The ability for NetDirector customers to easily broadcast their stock to Buyacar.co.uk creates a win for everyone too. For dealers our ‘order gen’ model preserves dealer margins and creates incremental business for no additional effort. In the case of used cars, by indemnifying the dealer against the distance selling rules and handling the entire transaction ourselves, we create an entirely new market that stretches geographically beyond their current reach.”