The Association of Fleet Professionals (AFP) has launched a one-day course designed to help motor manufacturers build stronger and more effective relationships with fleet customers. The ‘Fleet Mindset Masterclass’ aims to provide participants with insight into current fleet manager thinking and the challenges they face.
The course has been developed by the Association of Fleet Professionals (AFP) in collaboration with ROI Automotive, a company that specialises in automotive sales, technology, and marketing and partners with 39 leading automotive brands. It is targeted at manufacturer corporate sales executives, sales managers, and account managers who want to deepen their understanding of fleet operations and the complex range of issues their fleet customers encounter.
Paul Hollick (pictured), chair at the AFP, said: “For us, the introduction of this training is a win-win. It combines the insight that ROI Automotive provides into the approach of manufacturers with the AFP’s awareness of current fleet manager concerns. It’s very much a bridge between the two bodies and their areas of expertise, sharing knowledge to the benefit of all involved.
“The result is a course that provides manufacturers with an enhanced understanding of what fleet managers are aiming to achieve in 2025 and beyond, and the pressures, complexities and challenges they face. This should in turn lead to those fleet managers receiving a higher level of service through greater understanding of their developing needs.
“A pilot of the course has already been held, and the feedback was very positive. We believe this is a strong addition to the now-extensive training portfolio we offer through the AFP Fleet Academy that will have appeal both to established manufacturers and new entrants.”
Nigel Sandiford, CEO at ROI Automotive, said: “Our automotive clients want to empower their teams to better support fleet managers but have found limited opportunities, so we have partnered with the AFP to create this unique course where they will gain a deeper understanding directly from fleet managers about what they need from suppliers. A day such as this – spending time refocusing on your customers – is invaluable.
“Delegates will develop a solid understanding of the landscape of today’s fleet management, uncovering how fleet decisions are made, how internal stakeholders are managed and how to develop a client proposition beyond just selling a product.
“This isn’t a commercial venture for us – we’ve simply helped make it happen for the benefit of fleet buyers and fleet suppliers.”
The Fleet Mindset Masterclass will provide manufacturers with the opportunity to learn how fleet decisions are made, how internal stakeholders are managed, and how to enhance their client proposition beyond simply selling a product.
