DS Automobiles has unveiled its first DS Urban Store at Westfield London. The Urban Store’s concept is to promote the brand to prospective DS customers, at a location where they regularly spend their leisure time.
The store showcases the new digitally-enabled DS boutique concept that the brand will soon deploy in popular and prestigious locations around the world. Visitors to the store can explore the range of personalisation options available across the DS collection, using a virtual reality experience known as DS Virtual Vision. Cars can be configured, personalised and bought in-store.
Yves Bonnefont – Chief Executive Officer, DS Automobiles – commented; “The DS Urban Store opening in London represents an important step in the development of the DS network. This new digitally interactive DS Urban Store concept is a strong asset to promote the brand as close as possible to its customers. It is a place where you can buy your DS, immerse yourself in the DS universe and live the brand experience.”
Further urban stores are to be located in the heart of popular and prestigious urban centres world wide.
Each DS Urban Store will feature five different areas:A display area to showcase a flagship model from the DS collection. Next there’s a virual reality area, for customers to experience an immersive 3D take on the DS range via a virtual reality headset. The DS Boutique area offers DS lifestyle products. The also a lounge area where guests can work on the configuration of their car. Finally there is a private area for clients who wish to confirm the purchase of their new car.
