Bristol Street Motors Ford Crewe has received the Ford President’s Award, recognising strong performance, customer service, and operational excellence.

The award is given to Ford dealerships that consistently exceed sales targets while maintaining high customer satisfaction levels.

This recognition came as Bristol Street Motors, part of the Vertu group, prepares to rebrand as Vertu in early April. The transition follows the recent consolidation of its Scottish dealerships under the Vertu banner. The group operates more than 20 Ford dealerships nationwide, along with several approved Ford Service Centres.

Wayne Murray, General Manager at Vertu’s Crewe Ford dealership, said: “Receiving the Ford President’s Award is an incredible honour for us. It reflects the collective efforts of our dedicated team, who work tirelessly to provide the highest standards of service to our customers every day. We are thrilled to be acknowledged for our passion and hard work.”

Robert Forrester, Chief Executive of Vertu Motors plc, added: “This award is a testament to the exceptional standards upheld by the team at our Crewe Ford dealership. As we rebrand all our dealerships to Vertu, strengthening our nationwide network, we look forward to continuing our commitment to excellence in sales and customer service.”

The Ford President’s Award recognises top-performing dealerships that demonstrate excellence across all aspects of their business.