Three Bristol Street Motors dealerships have been honoured with the prestigious Ford President’s Award, recognising their dedication to customer service and sales excellence. The Crewe Ford, Gloucester Ford, and Kings Norton Ford dealerships received the accolade, with Kings Norton winning for the fourth consecutive year.

The Ford President’s Award celebrates dealerships that consistently exceed expectations in key operational areas, including surpassing sales targets, maintaining high customer satisfaction levels, and delivering an outstanding customer experience.

Robert Forrester, chief executive of Vertu Motors plc, said: “We are immensely proud of our Bristol Street Motors dealerships in Crewe, Gloucester, and Kings Norton for receiving the prestigious Ford President’s Award. These accolades are a testament to the hard work, dedication, and exceptional service provided by our teams. To see Kings Norton receive this recognition for the fourth year in a row is particularly special.”

In addition to the dealership awards, Vertu Motors plc was highly commended for its commitment to diversity, equality, and inclusion (DEI). The company was recognised for ‘leading the way’ in fostering an inclusive and supportive workplace.

Forrester added: “Additionally, being highly commended for our efforts in Diversity, Equality, and Inclusion highlights our commitment to fostering an inclusive workplace where everyone can thrive. We will continue to strive for excellence in all areas of our business.”