Bluesky Interactive has integrated Autochart technology into its dealer website platform.

Autochart is a lead profiling technology that tracks individual visitors to dealer websites. This information can be used by the sales team to increase the sales potential of enquiries

Autochart is a sophisticated piece of software that tracks visitors behaviour around a dealer’s website, and then adds this data to enquiry emails, and to the Bluesky Lead Management system, Cognition LMS. Dealers can then use this information to respond more appropriately to enquiries.

Whilst dealers can login to the Autochart back office to see all the available information, the data gathered is also added to the LMS and added to the bottom of email enquiries. This makes it as easy as possible to see all the information and handle enquiries appropriately.

Statistics show that dealer interaction is the most important contributor to making a sale – counting for 43% of the sales effectiveness. Combine this with the fact that nurtured leads make 47% larger purchases than non-nurtured leads and it is clear that interacting with customers in the most relevant and appropriate way, as enabled by Autochart tracking, has a strong sales benefit.