BCA sees increase in digital bidders

Motor Trade News

December 19, 2016

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BCALiveOnline

BCA’s Live Online platform accounted 27% of the auctioneer’s bidders during November, its highest average monthly penetration to date.

Stuart Pearson, managing director UK remarketing commented on the shift in bidding practises: “The continued growth of Live Online is underpinned by some significant investments; our imaging and appraisal technology provides buyers with a consistent description of a vehicle’s condition. 

BCA’s data has confirmed a number of interest stats regarding online activity. Tuesdays as the busiest day for its digital platform, and it regularly has over 1,000 active bidders participating. LCV entries attract greater online interest than cars with more than 50% of entries receiving online bids. BCA also recently revealed that 44% of searches for stock are now from mobile devices. Over 27% of users used smartphones and 17% used tablets when sourcing vehicles from online stock search.

Pearson said: “At any one time there will be hundreds of dealers logging on from around the country. Due to confidence in the process buyers can move between physical and digital seamlessly and it is not uncommon to see buyers in attendance in one location bidding for vehicles elsewhere.”