BCA has confirmed the success of their first sale at the new Birmingham Perry Barr site, with a high turnout and 750 vehicles sold at the BMW & Alphabet event.
Nearly a thousand buyers participated in the sale at the new 20-acre multi-million pound remarketing and logistics facility. Remarketing facilities include three auction lanes and a digital auction suite. There is undercover viewing for 450 vehicles, ample customer parking for over 400 vehicles, a restaurant, barista kiosk and business suites, and a full range of buyer services available in the Customer Concourse.
To mark the grand opening, customers were greeted by a string quartet in the customer concourse and enjoyed complimentary catering in the onsite restaurant and barista kiosk. The opening sale achieved a near £10 million turnover that was equivalent to 100% of CAP Clean and took just three hours from start to finish.
Stewart Hodges, Remarketing Operations Manager, BMW Group UK commented “We were delighted to partner BCA for this special launch event at the new Perry Barr centre. The facilities are first class throughout and the preparation and presentation of every single vehicle was to the highest standards. We were pleased to record such a strong result which underlines both the desirability of the BMW and Alphabet stock on offer and the exceptional buying power BCA generates at the point of sale.”
Matt Sutherland, Chief Operating Officer, Alphabet (GB) Limited commented “Alphabet was really pleased to be part of the launch event for BCA’s brand new, state-of-the-art facility in Perry Barr, Birmingham. The vehicles offered were prepared superbly and in combination with strong customer demand plus its central location, the result was a commercial and customer success for everyone.”
Simon Henstock added “We would like to thank BMW Group UK and Alphabet (GB) Limited for partnering with us to make this opening event so special and our buyers for turning out in such large numbers to bid strongly. The team at BCA Birmingham Perry Barr really hit the ground running to present a superb sale that ran smoothly and efficiently to deliver a fantastic result all around.”
