Charge point operator Believ has joined Electric London, a newly formed coalition of businesses and organisations committed to accelerating electric vehicle (EV) uptake in the capital.

The initiative begins with an open letter to the Mayor of London, urging the preservation of the Cleaner Vehicle Discount – a key measure in encouraging the shift to zero-emission vehicles.

The coalition, which includes players from across the EV value chain, is calling for sustained policy support to protect London’s global leadership in electric transport.

According to Believ, the Cleaner Vehicle Discount has played a vital role in encouraging EV adoption, especially among high-mileage drivers such as private hire and taxi operators.

Guy Bartlett, chief executive at Believ, said: “Believ has seen first-hand how the Cleaner Vehicle Discount has accelerated the transition to electric vehicles across London, particularly among the city’s highest-mileage drivers like taxi and private hire operators.

“Removing this vital incentive now would not only risk stalling this hard-won progress but could also slow down the transition towards zero emission vehicles.

“As a result of the positive and bold policies supporting EV adoption, London’s air is becoming cleaner and its residents healthier.

“For London and the UK to truly reach our net zero goals and continue to improve air quality, we must maintain these incentives and continue investing in the infrastructure that makes driving electric accessible and affordable for everyone.”

The campaign has already received media coverage in the Evening Standard, City AM and other publications, and comes at a time when the future of EV incentives in London remains uncertain.