A charity bike ride across Northumberland is set to raise funds for a Halifax-based organisation supporting vulnerable children and families, with backing from motor retailer Vertu Motors plc.

From 31st May to 7th June, a team of fundraisers led by Kelly Sirmond, Nissan Renault Divisional Hub Admin Manager, will cycle the scenic but challenging Northumberland 250 route – covering roughly 50 miles a day over five days.

The effort is in aid of Mothershare, a Halifax charity that provides essential items for babies and children in crisis across the region.

With support from Vertu Nissan Halifax and Vertu Renault Leicester, the group is aiming to raise £3,000 to help the charity continue supplying much-needed goods, including nappies, bottles, cot mattresses, wipes, dummies, safety gates, sterilisers and underwear.

Sirmond said: “Mothershare believes no child should ever have to wear used underwear and it provides new essentials with dignity and compassion.

“But with the cost of living and running a charity rising every year, from turning on the lights to paying rent, it is always in need of support.

“This challenge is about raising awareness and funds, and I’m so proud of the team taking part.”

The cycling effort is being supported logistically by Vertu, which is providing a car and van to assist the riders throughout the journey.

Robert Forrester, chief executive of Vertu Motors plc, said: “Kelly’s commitment to Mothershare is genuinely inspiring, and we’re delighted to support her and the team in this fantastic effort.

“At Vertu, we believe in giving back to the communities we serve, and this ride embodies that spirit perfectly.”