Vertu Land Rover Chesterfield sales executive Ashley Platts has been named the number one performer across more than 10,000 mystery shops conducted by Performance in People (PIP), a provider of customer experience insights.

The accolade came as part of the Benchmarking Mystery Shop (BMS) programme, which evaluates customer engagement across 12 major automotive manufacturers.

Key criteria include attentiveness, helpfulness and the overall quality of the customer journey. Ashley’s standout performance earned him the highest score among thousands of assessed sales professionals across the UK.

Ashley’s recognition highlights his consistent commitment to delivering exceptional customer service and his ability to build genuine rapport with every showroom visitor.

As a reward for his achievement, he received an award, a bottle of champagne, and £500 in vouchers.

Robert Forrester, chief executive of Vertu Motors, said: “Ashley’s accomplishment is a fantastic reflection of the culture we foster at Vertu — one that places people and customer experience at the heart of everything we do.

“This result is not just a win for Ashley and Vertu Land Rover Chesterfield, but a clear demonstration of the excellence that can be achieved when professionalism is paired with authenticity and warmth. I’m immensely proud of Ashley for setting such a high standard.”