Vertu Mercedes-Benz of Reading has received a £100K investment to introduce the smart brand to its offering, marking a significant expansion of its product range and customer proposition.

The site has undergone extensive renovations in recent months to accommodate the smart brand, including a refreshed showroom and upgraded facilities.

Staff at the dealership have completed dedicated training to support smart customers and ensure full product knowledge across the newly launched models, including the smart #1 and smart #3.

Sam Clarke (pictured), general manager at Vertu Mercedes-Benz and smart of Reading, said: “The investment in our dealership is a testament to our commitment to providing the best possible service to our customers.

“The addition of smart vehicles to our lineup allows us to offer even more options to our customers, and the extensive training the team has undergone ensures that we meet the needs of smart car enthusiasts.

“It’s great to showcase the new smart models – the smart #1 and smart #3 – and continue our journey of growth and excellence.”

Robert Forrester, chief executive of Vertu, added: “The investment in our Vertu Mercedes-Benz of Reading dealership earlier this year underscores our dedication to innovation and customer satisfaction.

“By expanding our offerings to include smart vehicles, we are not only broadening our product range but also enhancing the overall customer experience.

“The renovations and training undertaken by our excellent team ensure that we are well-prepared to meet the evolving needs of our customers. It’s great to see the positive impact this is having on our dealership and the community.”