Suzuki GB PLC has announced the winners of its 2024 Dealer of the Year Awards, with Tracks of Exeter securing a clean sweep by winning National Dealer of the Year, Regional Dealer of the Year (Region F) and Best Customer Experience.
The awards were presented at Suzuki’s National Dealer Conference, held at The Grove Hotel, Watford. Sir Clive Woodward, former England Rugby World Cup-winning coach, assisted Suzuki directors with the presentations as guest speaker at the event.
Winners were determined through a nationwide assessment of dealerships based on target sales achievement, finance penetration, sales and service customer experience scores, and parts and accessories performance. Results were aggregated on a balanced scoreboard to identify the top dealerships.
In addition to Tracks of Exeter’s success, Regional Dealer of the Year awards were presented to Donnelly Brothers (Region A), Luscombe Suzuki Leeds (Region B), Cumbria Suzuki (Region C), Eastbourne Suzuki (Region D) and Sportif Suzuki (Region E).
David Kateley, director automobile at Suzuki GB PLC, said: “Our annual awards are always a fantastic opportunity to recognise the hard work and achievements of our dealer network. It’s great to be able to celebrate the dedication and loyalty of our dealerships and I’d like to congratulate all of our winners.
Special congratulations goes to the team at Tracks of Exeter who are celebrating their triple win. We look forward to a successful 2025 and meeting again next year to celebrate even more of our achievements.”
Long service awards were also presented to 17 dealerships, recognising service milestones from 10 years through to 45 years with Suzuki. These included Stoneacre Suzuki (Lincoln and Peterborough), Halesowen Motor House, Read Suzuki, Hilton Suzuki Bedford, W J King (Bromley), Roadworthy Suzuki, Donnelly Brothers, T J Vickers & Sons, Leslie’s Suzuki, Anthony Betts Suzuki (Hemel Hempstead), Stoneacre Suzuki (Durham), Park’s Kilbride, Belmont Suzuki Wallyford, and D. M. Keith Ltd (Huddersfield and Keighley).
