Subaru celebrates loyal customer Bill Nunn with delivery of his 26th Subaru

Subaru UK & Ireland has delivered an all-new 6th generation Forester to Bill Nunn, who has now purchased 26 Subaru vehicles over the past 30 years.

Ryan Fowler

April 29, 2025

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Bill Nunn 26th Subaru ws

Subaru UK & Ireland has marked a significant milestone, delivering a new 6th generation Forester to long-standing customer Bill Nunn, who has now owned 26 Subaru vehicles over the last three decades.

Nunn bought his first Subaru, a 1995 Legacy Estate, 30 years ago and has remained loyal to the brand since, acquiring various Legacy and Impreza wagons, and multiple generations of the Forester. His latest purchase, a Forester Field specification model, was collected from Adams Brothers in Aylesbury, the dealership where he has purchased all of his Subarus.

Bill Nunn said: “It is a pleasure to take delivery of my new Forester, the 26th Subaru I’ve bought over the past 30 years. Since buying my first Subaru, the cars have certainly become more modern, capable and spacious, but the core values that set Subaru apart have remained. Subarus are just great cars: always a pleasure to drive, comfortable, reliable and safe. In 30 years covering hundreds of thousands of miles for both work and private use – in all manner of conditions – Subaru has never let me down.

“Over three decades, the dealer experience has been just as reliable. The team at Adams Brothers have always been attentive, honest and trustworthy; they’re a family business filled with friendly, familiar faces. I couldn’t recommend them highly enough. I’ll certainly be back for more.”

Dane Adams, managing director at Adams Group, said: “We’re delighted to have delivered this landmark 26th car to Bill Nunn, 30 years on from his first Subaru. We’re proudly a family-run business, one that puts the customer at the centre of all we do, so this sort of long-standing relationship really is satisfying. Bill’s been the most loyal of Adams’ customers, and in the intervening years has become a great friend, too. He’s always a pleasure to deal with, and we look forward to supporting him with all his Subaru needs for many years to come.”

Alex Sheward, national sales manager at Subaru UK & Ireland, added: “We at Subaru UK & Ireland are proud to have a fantastic base of loyal customers across the country – owners that have put their faith in our vehicles over many decades. Bill might just be the most loyal of all, and we’re honoured to have delivered his 26th Subaru.

“This is a testament to the enduring owner appeal, quality and reliability of Subarus, as well as the level of honest, caring service offered by our dealer network. We’re proud of our hard-earned reputation for quality and customer service – moments like these make all the hard work worthwhile. I’d like to take this opportunity to thank Bill for his continued commitment to Subaru and to congratulate the whole team at Adams.”

Subaru UK & Ireland, part of International Motors Ltd, began importing vehicles in 1976 and has since delivered over 250,000 vehicles to UK customers.