Retired engineer David Thrasher has won £2,500 in a group-wide prize draw after purchasing an all-electric Kia EV3 from Snows Kia Guildford.

The draw was part of Snows Motor Group’s Signature Sales Event, which ran across its dealership network in southern and South-West England.

Customers who bought a selected new, ex-demonstrator or pre-registered vehicle during the promotional event, with registration and delivery completed before the end of March, were eligible for the prize draw.

Thrasher finalised his purchase following a test-drive with sales executive Jamie Woodland. He said: “Yes, I’m very pleased! The money comes as a very welcome surprise.

“Jamie couldn’t have been more helpful in showing us the features of the car and taking us through the easy and straightforward process of buying our new EV3.

“I checked out the car online before visiting the dealership, we went for a test-drive, decided we liked it, and bought one. It was as simple as that!”

He added: “The EV3 is definitely the right choice for us. It has all the features we want – and more. We do most of our charging at home which makes everything very economical.”

Snows confirmed that other prize winners were based in Southampton and Bournemouth, receiving £10,000 and £5,000 respectively, bringing the total prize pot to £17,500.

A spokesperson for Snows Motor Group said: “We’re absolutely delighted that our prize draw proved so popular and many congratulations to David Thrasher – we hope he enjoys the money he has won.

“Our Signature Sales Event gave customers old and new the chance to explore a wide selection of unbeatable new car offers from across the Snows group, all available with exclusive discounts and special financing options.”

The spokesperson added: “And although the draw may be over, we are of course continuing to offer wonderful value for money and a great selection of deals on cars from a wide range of manufacturers.”