Sinclair Land Rover has been named Land Rover Partner of the Year at JLR UK’s annual Retailer of the Year Awards, topping a five-award haul across the group’s four sites.
The event, held at Fairmont Windsor Park, recognised the strongest performers across JLR’s 110-site retail network. Sinclair’s locations in Aberystwyth, Hay-on-Wye, Ludlow and Swansea were collectively ranked best in the UK.
Hay-on-Wye and Ludlow claimed first and second place respectively in the Best Customer Experience category. Ludlow also finished runner-up in both the individual Retailer of the Year and Sales Retailer of the Year categories.
“Being awarded overall Partner of the Year reflects the superb consistency achieved by each of our retailer’s delivering excellence in sales and aftersales across the business,” said Nicky Boyce, head of franchise at Sinclair Jaguar Land Rover.
“Overcoming many incredibly well-established groups and coming out on top of 30 other retail partners within a dealer network of 110 sites to be named number one dealer group in the UK is something that each and every colleague can be immensely proud of. To be considered best in class is testimony to the relentless drive shown by the team throughout what was a year full of intense challenges. And further proof of that unrelenting passion to deliver first-class client relationships and experiences was further demonstrated by the additional honours that we were equally thrilled to receive.”
Boyce said the focus had already turned to 2025, adding: “We see huge opportunities for growth moving forwards whether that is simply in how we can refine the experiences and relationships that we deliver to our loyal clients or implement ways to be more operationally excellent. Everything that I admire about our people is in the shared ambition they have to go back-to-back and retain our title in 2025 – it’s this passion and drive within the teams at each of our sites that I firmly believe sets us apart.”
Sinclair Group first added JLR to its portfolio in 2018 with the Swansea and Hay-on-Wye franchises. Aberystwyth and Ludlow followed in 2022. In 2023, the Swansea site moved into a new flagship facility on Riverside Business Park.
Andy Sinclair, managing director of Sinclair Group, said: “We have achieved so much in these past seven years since we added JLR to our portfolio and our association with the brand continues to go from strength-to-strength and will be pivotal in our ongoing plans for growth and ambitions for future success.
“It’s been incredibly rewarding to watch the business develop and see our four locations integrated seamlessly and now work together with absolute clear alignment and positively representing the proud traditional values of the Sinclair Group and JLR. The commitment and professionalism shown by our teams at each of our sites to win these awards has been nothing short of outstanding.”
