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DONNELLY Group Ireland continues to benefit from its long-term partnership with EMaC, as it maintains growth in its Service Plan revenue year-on-year.

Since joining EMaC in 2011, when it independently sold just 21 Service Plans, Donnelly Group has enjoyed a 4100% growth. The Group places significant importance on Service Plans to successfully boost its aftersales revenue stream and give it a competitive edge.

Donnelly Group is the largest family owned motor retailer in Northern Ireland, with eight locations across the country. Its success is built on delivering outstanding value and customer service, with an emphasis on meeting the changing needs of car buyers.

Its commitment has been driven by comprehensive training from EMaC to support sales, aftersales and accounts teams, ensuring that all employees fully understand the benefits of Service Plans for the business and customers alike.

Kevin Rogan, Group Aftersales Director at Donnelly, said: “EMaC and its Service Plans have become an integral part of our business and a vital boost to our bottom line.

“We benefit from regular visits to our dealerships by our EMaC account management team, giving training and incentive programmes, as well as marketing support and price point reviews, ensuring we are always getting the best from our partnership.

“To further cement our commitment, we now have a group commission scheme in place, making Service Plans a key part of our Business Manager’s payplan.

“By offering our customers the ability to spread the cost of their maintenance and servicing costs, we are not only strengthening customer loyalty, but continue to see aftersales revenue rise, giving us added confidence in an uncertain landscape.”


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