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AUTOMOTIVE e-commerce company drivvn has announced a leap in sales through its platforms of 21% in 2022 despite ongoing supply restrictions and claims it’s on track to hit £1bn in sales this year as it expands the number of brands it supports across multiple countries.

The company saw overall sales increase from £588m in 2021 to £709m in 2022. Data shows good performance of online channels, with some brands seeing over 26% conversion from model choice to sale. While some brands see online account for over 20% of all sales.

Peter Brown, chief executive of drivvn, said: “It’s clear that consumers are increasingly comfortable buying a car online. We use advanced data analytics to improve the customer journey to create a better experience and boost sales.

“We believe that we are the biggest online seller of vehicles in Europe, and it gives us a great insight into emerging customer trends that benefit OEMs and retailers alike. In addition, our modular approach means any part of our platform can be quickly deployed to support an omnichannel sales journey.”

The business is already trialling installing its stores into dealer group’s websites to create a seamless e-commerce experience between retailer and manufacturer. It’s an approach the company believes will be helpful in the agency retail model as it provides clear attribution for each stage of the journey.

The number of online stores drivvn operates increased by 50% during 2021 to 75. It now works with 12 brands across 17 markets.

Brown added: “We work hard to deliver a seamless omnichannel experience for car buyers. It’s essential that consumers can switch their journey between the online store and physical dealership as easily as possible.

“Digital stores will continue to evolve as data gets more connected and technology develops. An omnichannel sales strategy should be developed from an NSC’s point of view to strengthen the brand, help retailers, and increase the customer experience. Customers gain from enhanced personalisation and a smooth transition from a website to a showroom.”

The last year saw several firsts for drivvn with the Citroen Ami being sold exclusively online. The Citroen Ami Buggy edition sold out in 17 minutes and 28 seconds, with the fastest order taking just 2 mins and 53 seconds.

While Vauxhall saw over one in five (21%) cars sold online in March. The result highlighted the acceleration of online automotive retail since the pandemic.

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