Marc Samuels
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HONDA’S dealer network is playing an increasingly significant role in fleet sales through the brand’s Platinum Programme, set up to build closer relationships with small fleet customers and user-choosers through retailers.

Dealers that are part of the scheme are actively incentivised to provide user-choosers with a targeted number of 48-hour test drives regardless of whether or not they end up supplying a car.

Fleet Sales Operations Manager Marc Samuel said: “This gives user-choosers the opportunity to  experience a Honda car, rather than having a cursory 20-minute test drive as is standard from most manufacturers. It also gives our dealer network the opportunity to look after our fleet customers for subsequent servicing, repair or warranty work, even if they did not supply the vehicle.


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