Codeweavers and Localise have announced a new partnership that integrates real-time finance options directly into Google Vehicle Ads, allowing UK dealerships to display monthly payment details within search results.

The integration enables dealers to present tailored finance options at the first point of customer engagement, aiming to streamline the buying process and improve lead quality.

Adam Canay, head of retail and partnerships at Codeweavers, said: “By embedding finance calculators into Google Vehicle Ads, we’re enabling dealers to present tailored finance options at the very first point of contact. This innovation not only simplifies the customer journey but also drives higher engagement and conversion rates.”

Raphael Millin, managing director at Localise, added: “Our integration with Codeweavers provides dealerships with a genuine competitive advantage. By displaying real-time finance information, we’re meeting car buyers at their point of interest and giving them the clarity they need to make informed decisions.”

Early adopters have reported increases in website traffic and finance applications, suggesting a positive shift in customer behaviour. The partnership underlines both companies’ commitment to advancing digital retail solutions for the automotive sector.

Fraser Brown, managing director at MotorVise, said: “This integration reflects a shift in automotive retail, giving customers more of the information they need to move forward.”

Dealers interested in adopting the solution can take advantage of a complimentary first-month trial. Further information is available through Localise.