Autoglym has been selected by JCT600 as its vehicle protection treatment provider, for both new and approved used vehicles.
JCT600 will offer Autoglym LifeShine across 30 dealerships in Lincolnshire, Yorkshire, and the North East.
Brands sold at the dealerships include Audi, Bentley, Ferrari, Rolls-Royce, and Volkswagen.
Nicola Chambers, head of retail sales at JCT600, said: “Autoglym LifeShine is the perfect partner to help us elevate the ownership experience and add genuine value to every vehicle handover.
“This is more than just a protection treatment – it’s a reflection of our commitment to quality, trust and dedication to sustainability.
“With the support of Autoglym’s engaging marketing tools and expert training, we’re confident our teams will embrace LifeShine and spark meaningful customer conversations throughout our robust sales process.”
LifeShine is a three-stage protection system that covers paint, interiors, and glass, using Autoglym’s CeraFuse technology.
CeraFuse is infused with ceramic, using a proprietary molecular bonding formula, giving the treatment durability.
Autoglym offers a lifetime guarantee on the vehicle protection treatment.
To support the rollout of LifeShine at JCT600 dealerships, Autoglym will provide point-of-sale displays, a series of marketing videos, and its Retailer Digital Toolkit, which includes interactive sales assets, and branded social media content.
The range of in-showroom and digital marketing assets are intended to help convert customer interest into sales.
Front-of-house and technical teams will also be trained, ensuring LifeShine applications are performed properly, and ensuring a positive customer experience.
Anna Houldsworth, head of paint protection at Autoglym LifeShine, said: “We’re incredibly proud to be partnering with JCT600, a group that embodies prestige, trust, and a relentless commitment to excellence and sustainability.
“LifeShine is a powerful asset for dealer groups that want to enhance both their customer experience and revenue growth.
“This partnership with JCT600 is a clear endorsement of the strength and sophistication of today’s LifeShine proposition.”
