The number of policies written covering six, 12, 24 and 36-month periods all increased with only the shortest available cover – for three months – seeing reduced sales. Overall, the company’s average warranty term rose from 9.9 months to 11.1 months.
THE AA’s used car website, AA Cars, has partnered with Chartered Trading Standards Institute on its dealer product, AA Cars Standards, to help dealers provide more trust and assurance to their customers. The Institute has approved the AA Cars Standards, a series of pledges dealers make to their customers which form the foundation of gold standard customer service, underpinned by [...]
Technology adds a new level of transparency and connects policyholders and repairers to verify information. Each customer’s experience is tailored to their claim circumstances.
The product also enjoyed a strong year internationally, with the quantity of invoices raised by users in Ireland up 220%, in Denmark by 209%, in Portugal by 12% and in France by 6%.
The partnership allows for a WhatsApp Enquiry option to be embedded into Phyron’s AI-generated used car videos, so that a customer can quickly engage with a car they are interested in and instantly start chatting with the dealer over the UK’s most popular messaging app.
The demand for personalised video content continues through to aftersales, with 41% of motorists in CitNOW Group’s survey saying they would be more likely to approve routine service and repair work if they were sent a video of the work required.
It's not just a question of dealers and others in the remarketing industry spending more money on bringing vehicles up to the expected retail standard, but allocating additional time and enforcing new standards.
Research has identified over three-quarters of lapsed customers either have made no plans to get their cars serviced, are unaware of the need to do so, or have already gone elsewhere. Each of these is a missed opportunity for dealers which can be easily rectified by having robust processes in place to promote servicing work for each and every new and used car sale.
Prices for the top 20 most searched-for cars on the AA Cars platform rose by just 0.2% in Q4 on an annual basis, compared to a 9.2% increase in the previous quarter. The average price of the top 20 most searched-for cars on the AA Cars site was £16,358 in the final quarter of 2022, compared to £16,319 during the same three-month period in 2021.
The Department for Transport (DfT) says it wants to "ensure roadworthiness checks continue to balance costs on motorists while ensuring road safety, keeping up with advances in vehicle technology, and tackling vehicle emissions".
