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Suzuki GB PLC announced its “Dealers of the Year” at its recent annual conference and black tie event on the Canary Island of Tenerife.

TV celebrities, and brand partners Ant and Dec, were kind-of on hand, announcing the winning Suzuki showrooms via video link! The evening also saw three sites (Ludlow Motors (Shropshire)Pebley Beach (Wiltshire)SMC Hillingdon (Greater London)) recognised for 25 years of service with the brand.

The physical trophies were then handed out by Suzuki GB’s Managing Director, Nobuo Suyama, Sales and Marketing Director, Dale Wyatt and Aftersales Director, Denis Houston.

The awards follow a dealer evaluation process based on seven criteria including: percentage of target sales achieved, the finance penetration percentage, the Sales Customer Satisfaction Index (CSI), and the Service CSI. The winners were: Large Dealer: Eastbourne Suzuki (East Sussex)Medium Dealer: Hale Common Suzuki (Isle of Wight)Small Dealer: Progress Suzuki Milton Keynes (Buckinghamshire).

The Dealer of the Year trophy for Customer Experience was presented to Stoneacre Ackworth in Pontefract, Yorkshire.

Dale Wyatt, Director of Automobile at Suzuki GB PLC, said: “This year has once again seen some outstanding achievements across the dealer network, and without the hard work and dedication shown by hundreds of people up and down the country who represent Suzuki on a daily basis, we would not be in the strong position that we are in today. We would like to congratulate all of the winners, and their trophies are very well deserved. 2018 is set to be another important year for Suzuki and we look forward to working alongside our dealerships to build our brand presence even further.”


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