Motors.co.uk, has been shortlisted for a DADI Award, at The Drum’s annual review of digital marketing campaign work. The winners of the DADI Awards will be announced at a ceremony at Westminster Bridge, London on 19 October.
Motors.co.uk is up for an award in the automotive website, app or campaign category for the work in partnership with SEO agency, Caliber. The firm worked with Caliber last year to increase online visibility through a combination of technical consultancy, content strategy and digital PR. Also nominated in the category were Jaguar LandRover, Bentley Motors and SEAT.
The collaborative focused on targeting popular search terms and building new website pages, to deliver a rapid increase in visibility for the car search website. This approach paid dividends with Motors.co.uk seeing a 36 per cent increase in organic traffic, fromJanuary to July this year, along with a 43 per cent rise in vehicle views on its website, compared to the same period in 2016.
A significant plank in the strategy was the addition of a Car Reviews section in April. The project also look a technical optimisations which have seen Motors.co.uk improve page load speed by 44%.
Shane Horsfall, head of digital marketing at Motors.co.uk, said: “The DADIs are renowned in the marketing events calendar, so we are naturally thrilled to be included in the shortlist against some big names.”
“Our online performance this year has been fantastic and positions Motors.co.uk as a key, and critical, challenger in the market.”