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JCT600 in Sheffield re-launched its Mercedes-Benz showroom at Meadowhall following a £1m redevelopment, with a 200 guests joining the team on 12th October.

The launch follows a five month upgrade project which delivered a complete internal refurbishment to incorporate the latest Mercedes-Benz branding and digital integration. The site now boasts a 20 new car showroom as well as display space for over 80 used vehicles.

The re-launched dealership features a new dedicated AMG showroom, as well as a new customer lounge and coffee bar. A kids zone has also been added, complete with iPads and game station.For the launch evening, JCT600 brought in Mercedes-Benz vehicles from the latest AMG models, and examples from the brand dating back to the 1940s. The Mix and Twist company was on hand to provide champagne and cocktails, for guests. There was also a wine tasting as well as the opportunity to shop from many luxury brands.

Howard Jessop, head of business for Mercedes-Benz of Sheffield, commented: “Due to the success of the Mercedes-Benz brand in recent years, the showroom needed to be extended and updated to bring it in line with the sophisticated vehicle range developed by the marque over the last three years.

“This prestigious new facility if very customer-focussed with Merecedes-Benz’s latest retail concept aiming to offer comfortable, more intimate surroundings to give the best possible experience to anyone visiting us, whether customers choose to relax and enjoy a coffee or prefer to use their time to carry on working. ”

The development project has kept a keen eye on energy consumption incorporating low cost and sustainable energy initiatives including a ‘smart’ wireless energy management system and LED lighting, in line with the company’s sustainability policy.


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