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New data from Motors.co.uk based covering over 500,000 vehicles, points to Franchise dealer stock selling 10% faster in October 2017 than in the previous month, underlining the growing importance of used vehicles.

The data puts the average stock volume per franchise dealer up by +7% in October 2017 versus previous year. The online search tool attributes the increase to a renewed focus within franchise dealerships on used cars to compensate for the well documented fall in new car demand.

Phill Jones, MD of Motors.co.uk, said, “The data reflects the growing importance of used vehicles to dealerships as the new car market softens, Put simply, franchised dealers are having more success with used cars: selling more of them and selling them faster. We expect used cars to grow in importance for franchised dealers over the coming months.

“However, although we have seen an uplift on used vehicle data during October, we are entering a quieter time of year when many businesses are positioning for a successful 2018. Our data provides dealers with insight into how consumer demand is altering.”

The data also provided an insight into the diesel slowdown, with diesels taking on average 37 days to sell – an additional day than when compared to the same period year on year, and 5 days slower than petrol vehicles.

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