Mitsubishi Motors UK has launched a new Buy Online platform that offers customers a choice in how much or how little they use the online service in their car-buying process.
The facility has been developed in conjunction with, Rockar. The experience offers early visibility of finance options and delivery times together with accurate and future-proof trade-in valuations, in partnership with BCA. It has been designed to connect customers and the brand’s dealerships online throughout the buying process.
The buying process begins with the consumer selecting a budget and choosing their preferable finance option from PCP, HP, cash or Business Contract Hire. Customers can then fully configure any of the vehicles that match the criteria with their choice of paint, trim, options and accessories. Customers can collect their new Mitsubishi from their chosen dealership or, where available, choose home delivery.
Lance Bradley, Managing Director of Mitsubishi Motors in the UK, said: “Consumers are increasingly looking to the internet to complete all kinds of purchases and while the vast majority of car buyers enjoy the experience of a traditional showroom environment, there is a marked growth in those that desire the convenience of an internet transaction when considering their new car.“Mitsubishi Buy Online provides a highly flexible, comprehensive solution that will enhance our retail operation and provide customers with even greater choice and transparency.”
Simon Dixon, Founder of Rockar, added: “Rockar’s technology enables car brands to connect with ever-changing consumers much more effectively. Working in collaboration with Mitsubishi Motors in the UK, we have created a next generation omni-channel car buying experience that is quite different to what has been done before. In an industry first, Mitsubishi Buy Online builds on the strength of the existing retailer network to deliver an on-demand, flexible experience for customers.”
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