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Swansway Peugeot on Sealand road Chester, has been re-launched following a £300k upgrade.

Swansway Motor Group’s investment in this site brings the dealership into line with Peugeot’s latest corporate identity.Head of Business at the dealership, Jay Dougan commented, “It was a really nice centre before, but now, it’s absolutely great; a much better place for customers to relax whilst their having their cars serviced, or talking through options on a new one. These days’ people prefer a more informal atmosphere and this investment has given them just that”.

Swansway Chester Operations Director, Andrew Wakelin, added, “The new centre is beautiful, but I must give a massive round of applause to Jay Dougan and his entire team; sales, service and workshop, for continuing to make our customers smile, despite what was at times a rather chaotic site”.

Swansway Motor Group was founded in 2003 and now operates 20 dealerships located across the North West, Midlands and North Wales, representing marques including Abarth, Alfa Romeo, Audi, Citroën, Fiat, Honda, Jaguar, Land Rover, Peugeot, SEAT and Volkswagen.

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