Hendy’s FordStore in Portsmouth was officially launched by Kevin Griffin, Ford’s UK director of sales.
The FordStore concept extends the range of car that a dealer can offer to include Mustang and the Vignale sub brand. Dealerships are divided into “Hello”, “Discover”, “Relax” and “Thank you” zones to navigate customers through the buying experience.
Kevin Griffin said, “The opening is part of our plans to transform the customer experience by rolling out a network of upgraded new-look dealerships across Europe. FordStores represent the very best of Ford and offer customers the full range and services in an inviting destination. Our aim is for customers to have an informative and engaging experience in a stress-free environment.”
Hendy chief executive Paul Hendy commented, “As one of Ford’s leading dealers in the UK we are committed to offering the very best in customer experience and this FordStore is part of an overall investment plan in our facilities throughout the group.”
“Portsmouth continues to be a key location for the group and these new facilities firmly establish the city’s importance within the group.”