MG’s has confirmed a second UK concept store will open on 6th September at Cardiff’s St David’s Dewi Sant, which attracts more than 38 million visitors a year.
The 1,610-square foot retail facility features a video screen wall, interactive iPad stations, and a dedicated ‘lifestyle space’. It will showcase models in the MG3 and MG GS ranges, with the new MG XS in store by early November. The site will be staffed by ‘Product champions’, who will talk people through every feature of the cars. Test drives, part exchanges, and financing can also be organised on site.
Matthew Cheyne, Head of Sales and Marketing, MG Motor UK Ltd said, “It has been an exciting year for MG Motor UK, and we are delighted to partner with Nathaniel Cars in Cardiff to launch our second concept store. They have designed an environment that puts the brand at the forefront of car retailing, and it is exciting to see our range of sporty, dynamic cars sitting alongside retail giants like Apple and Pandora.”
Nathan Griffiths, sales manager at Nathaniel Cars, added, “The flexibility within the shopping centre has allowed us to create a cutting-edge dealership that is at the forefront of engaging retail experiences. Using state-of-the-art technology, visitors will be able to visualise the staggering number of customisation options that MG offers.Combined with a friendly atmosphere and great service, it is just another reason to love MG.”
Leave A Comment