Snows Motor Group has added the Suzuki franchise at its Houndmills Industrial Estate site in Basingstoke.
Half of the Snows facility on Brunel Road is being fitted out with Suzuki branding in advance of the launch on 1st August. The franchise will share the site with Snow’s Kia dealership which has traded from Brunel Road for 6 years. Snows Suzuki Basingstoke follows the recent launch of Snows’ new Fiat dealership at Newport on the Isle of Wight.
Adam Lawrence, Snows Group Franchise Manager, commented, “With six franchises in Basingstoke, and now well established, Snows is the largest automotive retailer in the town.“An opportunity arose for us to sell new Suzuki cars from our location and we are familiar with the marque, which makes practical, economical small cars to well-equipped and capable 4X4s, because we operate Snows Suzuki Poole in Dorset.
Adam concluded,“Comprising 24 of us at Brunel Road, the Snows team look forward to giving Suzuki customers a warm welcome and providing an exemplary sales service. This is our second Suzuki dealership after a fabulous year with the marque in Poole and now, with the addition of Basingstoke, we’ve doubled representation.”
Snows now has a high concentration of activity in Basingstoke. Just up the road from the Brunel Road Suzuki site, there is Snows Citroën Basingstoke and Snows Peugeot Basingstoke. There is also Snows DS Basingstoke and the car retailer represents Volvo as a service outlet.