West Way Nissan group has acquired Colliers Nissan in Birmingham. The deal expands their network to 5 dealerships in the West Midlands, and 15 showrooms in total.
West Way MD Tony Lewis has commented:“The existing Colliers business has lots of potential – particularly in terms of the people who work there. The position of the showroom fits perfectly with the locations of our other branches across the West Midlands giving us even more of a foothold across the region.”
West Way is the largest UK Nissan retailer with an 18% share in the UK Nissan market. The group also operates the UK’s largest Nissan Fleet & Leasing operations.
Tony Lewis concluded that the group’s prominence will be good news for the acquired site’s customers: ‘with West Way’s buying power Nissan customers in Birmingham can enjoy even better value’.
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