Suzuki GB PLC has confirmed Progress Motor Retail Group as its franchise partner for Suzuki Letchworth in Hertfordshire. The new site is Progress’ third Suzuki site in the UK.
The seven-car dealership on located at Icknield Way, Letchworth Garden City, Hertfordshire, has been completely refurbished to offer visitors a contemporary and spacious feel. The showroom features the full model line-up, and there’s the nice touch of offering customers Progress Suzuki’s own freshly-baked biscuits.
The site will offer up to 20 Suzuki Approved Used low mileage models on the exterior forecourt. Progress Suzuki Letchworth is signed up to the vehicle manufacturer’s Service Promise, for the onsite workshops and a SMART Repair Centre, which claims a superior level of care, Suzuki-trained technicians, and genuine parts.
Dale Wyatt, Sales and Marketing Director at Suzuki GB PLC, commented: “Since launching their very first Suzuki showroom in Northamptonshire three years ago, the Progress Motor Retail Group has built a reputation for excellent customer service and workmanship, which is reflected by a consistently solid sales performance. We are therefore delighted that they are continuing to expand their portfolio in the south of England.”
Matt Crathorn, Brand Manager of Progress Suzuki, added: “Letchworth is a recognised gateway to the important Hertfordshire market, and Icknield Way has always proved a popular thoroughfare for car buyers. We are therefore very well positioned to serve this local affluent customer base, and the opening of the latest site is also ideal timing as we look to welcome the new Swift supermini into the line-up.”
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