A tootle.co.uk survey on the used car market has revealed that women are more likely to know what adds value to a car than men.
Tootle.co.uk questioned 1,000 people in the UK who have sold a used car in the last year. The firm recognizes that the most valuable feature a used car can have (aside from the obvious make, age, mileage and condition factors) is a full service history. Its survey showed that 76% of women naming service history as important to a used car’s value vs only 67% of men.
The survey data illustrates that a significant proportion of sellers are missing out on getting the best prices for their vehicles because they misinterpret what is most valuable to buyers. Over a quarter of survey respondents didn’t realise that full service history was one of the most valuable ‘features’ of a used car.
Londoners were the least likely to recognise the value of service history, but the most likely to think parking sensors would bump up price, while men were four times as likely as women to incorrectly think that metallic paint would add most value to a used car’s price point.
Al Taylor, CEO of tootle.co.uk, said “Many people don’t realise the value of having a full service history. Dealers can offer up to 20% less for a car with incomplete or missing service history – or decline to make an offer at all. On the flip-side, having a full service history – especially if it’s from a main dealer makes the car a lot more attractive, as can having six months or more left on your MOT. A full service history and recent MOT are the main reassurances that the car is in good mechanical condition and has been looked after.” “Our research indicates that men are more focused on the perceived value of gadgets and accessories whereas women are more focused on the value of good car history – which is what will have the biggest impact on price.”