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West Country based Ford dealer, Foray Motor Group, has invested £4 million in extra stock to help consumers beat the Vehicle Excise Duty related cost of ownership rises that come into effect on 1st April.

The new tax legislation will mean that, for car registered after the April 1st cut off point,  only vehicles that emit 0g/km C02 will be eligible for £0 initial and continuing car tax. Cars registered by March 31, will all be subject to the current rates of tax, and as a result will be cheaper to own.

Tom Croft, group sales manager at Foray commented:  “It’s a big commitment but one that we need to make to fulfil anticipated customer orders. I don’t want to have to say to customers that we’re sorry we can’t deliver what will be the most popular Fords even if they have ordered in plenty of time.

“The HonestJohn.co.uk website suggests that around 70 per cent of car buyers will lose out through these road tax changes. But Foray sales teams will do our level best to help customers beat the March 31 deadline.

“March is forecast to be one of the busiest months ever for new car registrations as the new 17 number plates arrive so we have everything in place to help keep motoring costs down.

Tom Croft is geared up for a rush of orders at the group’s Andover, Salisbury, Poole Shaftesbury, Yeovil, and Taunton sites: “I want people to know we have done their forward planning. We have cars in stock and are geared up to delivering them on time. And we’ll still be offering them with top rate deals, too!”

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