Alphera Financial Services has appointed Gerry Kouris to the role of marketing manager.
Previously at Fiat Group UK in the capital goods division, Kouris brings a wealth of industry experience and management expertise having successfully undertaken roles in sales, product marketing, dealer training and strategic joint ventures. He takes on lead responsibility for all of Alphera’s dealer and media marketing strategy in the UK, as well as the marketing for Rolls-Royce Motor Cars Financial Services and Aston Martin Financial Services.
Commenting on the role, Kouris, said: “We operate in a highly dynamic and fast-paced industry where influential factors such as technology, compliance, customer trends and macroeconomics determine the performance and expectations. With the thought leadership project, we aim to challenge ourselves and our industry partners to look into the future and act proactively. The aim should always be to provide innovative and sustainable solutions for the end customer.”
Alphera director Spencer Halil added: “Gerry brings with him a strong automotive background and a wealth of commercial and marketing expertise, which we feel will complement our plans for the development of the business over the coming years.”
Alphera Financial Services UK is celebrating its 10th anniversary in 2016 with a programme of high profile partner activities. Culminating in an invitation-only gala event at the end of 2016, the year will seeAlphera deliver bespoke industry research, speak at conferences and distribute video and social media content – all as part of its commitment to further share and develop best practice with its dealer and broker partners.
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