WD-40 and LKQ Euro Car Parts partner to distribute 25,000 free product samples
The campaign will run until the end of July and will see customers receive a free 50ml sample can when purchasing any vehicle battery from participating local centres.
WD-40 is giving away 25,000 cans of its Specialist Contact Cleaner in a new national promotion with LKQ Euro Car Parts.
The campaign will run until the end of July and will see customers receive a free 50ml sample can when purchasing any vehicle battery from participating local centres.
The promotion also includes a 10% discount on other products in the WD-40 Specialist range, including Penetrant, Silicone, and White Lithium Grease.
Designed for use on sensitive electrical components, WD-40 Specialist Contact Cleaner is engineered to clean dirt, dust, condensation and flux residue from electrical parts.
James Jermyn, trade marketing manager for WD-40 UK, said: “Following on from our highly successful partnership with Euro Car Parts last year where we gave away thousands of samples of Specialist Penetrant, we are delighted to once again team up with the company for our latest joint promotion.
“It’s well documented a vehicle’s battery takes a heavy hit over the harsh winter months and so, many motorists at this time of year will opt to replace them to ensure as trouble free motoring as possible especially with spring and summer holidays looming.
“Specialist Contact Cleaner perfectly complements the procedure and ensures as clean a contact with the terminals as possible.
“Its ability to safely clean even the most intricate of electrical components ensures it’s a favourite with professional electricians and DIYers.”
The promotion followed growing demand for reliable electrical cleaning products within the automotive repair sector, particularly at a time when battery replacements are in high demand following the winter period.
Tom Barber, head of business to business trading for LKQ Euro Car Parts, added: “WD-40 is one of the most iconic and recognisable brands in the world who we are only too pleased to partner with.
“Specialist Contact Cleaner is the ideal product to underpin every vehicle battery we sell.”
WD-40’s Specialist range was launched in 2012 and includes a suite of professional-grade lubricants, greases and cleaners for commercial and industrial use.