Warranty Solutions Group (WSG) has announced a new partnership with Autoglym to supply the LifeShine ceramic paint protection system to its national dealer network. The agreement will give WSG dealers access to exclusive pricing, promotions, sales training and product support.
The partnership combines WSG’s warranty products with Autoglym’s vehicle care solutions, aimed at helping dealers enhance their aftersales offer and improve customer satisfaction.
Steph Newbery, group director at WSG, said: “We’re excited to be working with one of the most iconic names in vehicle care to create a true value-add for dealers and drivers alike.
“This partnership is about more than just product, it’s about shared values. Autoglym’s exceptional quality, British heritage, and relentless focus on innovation align perfectly with WSG’s mission to deliver excellence at every stage of vehicle ownership.
“By integrating LifeShine into our ecosystem, we’re empowering our dealer network with a high-margin, high-impact solution that builds trust, drives loyalty, and ultimately increases profitability. This partnership marks a major milestone for WSG’s expansion within the franchised dealer sector – a key area of focus where the company continues to see exceptional momentum.”
WSG offers account management, marketing support and training to help dealers introduce new services, similar to the support provided by Autoglym.
Anna Houldsworth, global head of paint protection at Autoglym, said: “We’re thrilled to join forces with Warranty Solutions Group – a partnership that brings real commercial value to dealers. By combining trusted mechanical warranties with Autoglym’s premium LifeShine vehicle protection system, we’re giving retailers a powerful, all-in-one aftersales solution that enhances customer satisfaction and drives bottom-line growth across sales and aftersales.
“In today’s competitive landscape, a car that’s both protected and perfectly presented builds confidence and creates lasting impressions. Dealers can now simplify operations, reduce training demands, and unlock new high-margin revenue streams, all while offering an elevated ownership experience.
“This collaboration will enable dealers to strengthen their reputation, stand out from the crowd, and thrive in a rapidly evolving market.”
