Renault has returned to Letchworth with the launch of a new dealership, bringing the brand back to the town for the first time in over a decade.

The dealership, situated on Icknield Way near the A1, will also be the first to feature Renault’s new’R Store corporate identity.

The new’R Renault retailer corporate identity is designed to place greater emphasis on the cars on display, and is now set to be rolled out across the nationwide

The site also has full aftersales facilities provided by an 11-bay workshop, which includes dedicated LCV ramps, and on-site 24/7 EV charging is available to the public.

Several new roles have also been created due to the opening, further bolstering the 30-strong Letchworth Autoways team who were employed at a previous franchise occupying the location.

Senior Renault UK personnel visited Letchworth Renault for the opening, including Adam Wood, managing director of Renault UK.     

Paul Callis, managing director of the new site, said: “We are incredibly excited to be appointed representative for Renault in the home counties and proud that our facility is the first to feature the new‘R Renault corporate identity.

“With such an amazing and acclaimed model range to offer car buyers, we are certain that Renault vehicles will become even more of a familiar sight in the region.”

Wood added: “Letchworth Autoway’s decision to join the Renault retail network at this pivotal time perfectly illustrates the ever-growing strength and appeal of our brand, and it is fantastic to see our next-generation visual identity for the very first time in their spectacular new showroom.

“By coupling our award-winning vehicle range and welcoming new retailer concept with Letchworth Autoway’s longstanding expertise in serving local drivers, customers can look forward to a fantastic retail experience.”