Parts supplier Imexpart has celebrated marketing specialist Gina Watson’s 20th anniversary at the company.

Since joining Imexpart in 2005 as a marketing assistant, Watson has overseen everything from trade show organisation, to social media strategy, as well as the planning of traditional marketing campaigns.

Martin Butterworth, managing director at Imexpart, said: “Gina has navigated every shift in the marketing landscape with confidence and consistency.

“Her work often happens behind the scenes, but the results are front and centre.

“Gina is not only a marketing professional, but also part of the furniture at Imexpart – and we simply couldn’t imagine the company without her.”

Watson has led a number of successful campaigns, but has also overseen website development, and has played a key role in organising award ceremonies, exhibitions, and training courses.

Butterworth said: “Gina’s calm under pressure attitude, problem-solving instincts, and deep knowledge of the brand have earned her the respect of colleagues across departments and our customers.

“The whole team would like to thank Gina for 20 years of dedication and excellence.”

Watson said: “As the aftermarket industry has evolved, so too have we – adapting to trends, embracing new technologies and always keeping IMEX at the forefront of customer engagement.”