Falken Tyre Europe has announced the appointment of Hiroshi Hamada (pictured) as its new managing director, chairman and CEO.

The move marks a significant leadership change as the company looks to expand its presence and performance across European markets.

Hamada has worked at Sumitomo Rubber Industries (SRI) for 33 years, beginning in 1992 when it was known as The Ohtsu Tire & Rubber Company.

In 2018, he became vice president of SRI China and president of Dunlop Tire in China. He continues to serve as a senior executive officer at SRI, a role he took on in 2024.

Hamada said: “I am honoured to lead Falken Tyre Europe at this exciting juncture with Dunlop. With Sumitomo Rubber Industries’ global expertise and Falken’s legacy of performance and innovation, we are uniquely positioned to strengthen our European operations and deliver value to customers.

“I look forward to achieving new milestones together with my dedicated and talented colleagues.”

Markus Bögner, managing director and president of Falken Tyre Europe, added: “Hiroshi Hamada’s appointment is a strategic step forward for Falken Tyre Europe.

“His 33 years of experience at Sumitomo Rubber Industries, including numerous leadership roles, bring invaluable insight to our European growth ambitions.

“Working closely together, we will reinforce the brand’s partnerships, innovate across our product lines and uphold the trust of our customers.”