EMaC has been chosen by Vauxhall as it launches its national new and nearly new car Service Plan, ‘Vauxhall Care’.
Building on a long-standing collaboration, this sees EMaC support Vauxhall as it seeks to boost consumer retention and provide financial peace of mind for its consumers across the retailer network.
Service Plans are a crucial revenue stream for retailers but even more so in today’s market, where profit margins on car sales are squeezed ever tighter. EMaC’s Service Plans give car owners a way to budget for maintenance and servicing costs, enhancing consumer satisfaction and longer-term retention.
Vauxhall Care costs £19 per month for all petrol cars or £22 a month for diesel and includes three years servicing, two years extra roadside assistance and the vehicle’s first MOT test. It can be purchased in two ways; a one-off payment or 35 equal monthly instalments to help owners’ budget.
Paul Painter, Vauxhall’s Ownership Programmes Manager, comments, “Pressure is on retailers to secure sales in a highly competitive market and this launch recognises that challenge for our retailer network.
“Crucially, EMaC offers the training and support our sales teams need to make this new initiative an important part of the sales process, ensuring our retailers proactively engage with our consumers to ensure they reap the benefits.”