Sean Kent
Sean Kent, Sales Director, RAC Dealer Network
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INTEREST free RAC-branded warranties are being made available across the 1,360-strong RAC Dealer Network.

Buyers will be given the opportunity to pay for their warranty over 10 months of equal payments through direct debit.

Sean Kent, sales director at the RAC Dealer Network, which partners with Assurant in the warranties and aftersales sector, said: “This is all about increasing the affordability of our products for used car customers, especially at a time when we are seeing an increasing appetite for longer and more comprehensive warranties.

“Where this kind of offer has been made previously, we have found that it has allowed more buyers to access the level of cover that they desire.”

The RAC Dealer Network is aiming to add around 100 new dealers by the end of 2018 – something that it is on track to achieve – and Kent said that effective initiatives such as the interest-free offer were an effective tool when it came to raising profile.

“Our network has seen substantial growth over the last few years – as recently as the start of 2016, there were a little under 1,000 dealers in the network – and much of the success has been based on delivering the right products, training and marketing support.

“The interest-free initiative is the latest example of this approach and we have a range of other plans in the pipeline for the next few months that we believe will be similarly effective.”

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