ADESA UK Jonathan Holland 1
ADESA's Jonathan Holland
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ADESA has opened its first Strategic De-fleet Centre in Newbury, Berkshire, as the company further grows its presence in the UK.

The 14-acre site, on the former Greenham Common air base, is already fully operational and processing de-fleeted cars from major leasing companies and corporate fleets with OEMs and dealers set to follow.

Jonathan Holland, managing director of ADESA Remarketing UK, said: “Newbury is the first in what will be a network of Strategic De-fleet Centres which we will use to process the growing volume of cars being re-marketed through our dedicated Upstream channel.”

De-fleeted cars are processed, cleaned and photographed before appearing on ADESA’s Upstream re-marketing platform. Holland added: “We are targeting a same day turnaround from the moment a car is de-fleeted to it appearing online.

“This maximises the asset returns for our vendors, while giving dealers the opportunity to source stock wherever they are 24/7. “This speed to market is an essential part of our DNA as we deliver upstream re-marketing solutions which are disrupting the traditional auction model where cars can take at least 10 days from being de-fleeted to being offered for sale in a physical auction hall.

“Reduced depreciation, book drop avoidance, maximised values and significant savings in holding costs are all key aspects of what we provide our customers.”



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