East Anglian, multi-franchise dealer group, Desira Group Plc, have acquired the M. R. King and Sons Peugeot & Suzuki dealership on Horn Hill in Lowestoft.
The Suzuki franchise is new to Desira, while the firm is already well established with Peugeot, having recently been announced as a PSA Parts Hub for Norfolk. The dealership in Lowestoft has space for 60 used Suzuki and Peugeot vehicles on site.
Talking about their latest move, Managing Director Stuart Stone says "We at Desira Group are always looking to improve and grow within our marketplace. We felt M.R King and Sons Peugeot and Suzuki was the perfect opportunity to further expand our Group. Offering our customers, a wider variety of products, services, choice and exceptional care!" Also, “We are due to celebrate our 45th anniversary this year so it seemed the perfect time to be expanding the business.”
In addition to their latest acquisition, Desira Group PLC, which employs 240 staff, has nine other dealerships, one in North West London and the rest spread across East Anglia, representing Fiat, Nissan, Citroen, Peugeot, Jeep, Alfa Romeo, Abarth, SsangYong and Infiniti.