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Snows Group has launched its new Lexus and Toyota site in Exeter following a £6.5 million development project.

The Exeter community came out in force to the new dealership’s opening last week. They were joined by the Toyota Polar Hilux featured on Top Gear, which took centre stage.

Phil Maddison and Alex Domone, Group Board Directors at Snows Group, welcomed guests to the showrooms and introduced Ewan Shepherd, Director at Lexus, and Mark Roden, Sales Director at Toyota GB, who unveiled the Lexus and Toyota plaques to officially mark the opening of the new site.

The Snows Group Directors offered the first guest to purchase a vehicle an overnight stay for two at luxury venue Bovey Castle, with a three course dinner and a full English breakfast and £150 spending money.Mr and Mrs Kingdon purchased a brand new 17-plate Toyota RAV4 Hybrid from Trainee Sales Executive Ali Moore.

 Phil Maddison commented: “It was lovely to see Exeter’s community coming out to support the opening of the new dealerships. I’m delighted to hear that Mr and Mrs Kingdon have purchased a vehicle after attending the event, and I’m positive that their RAV4 Hybrid will be a joy to drive for a long time to come. It will be perfect for exploring Dartmoor during their stay at Bovey Castle!”

Snows Group has 33 dealerships across the South of England, stretching from Plymouth to Guildford, and including the Isle of Wight.

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