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Car supermarket group, The Trade Centre Wales has announced a move to expand beyond the valleys of it’s homeland with the planned opening of a 12 acre, 1,200 car site on Darlaston Rd, Wednesbury, in the West Midlands in early in 2017.

The £100m turnover group, which has 3 retail sites at Neath, Merthyr Tydfil and newly opened Cardiff North, aims to replicate the successful ‘Hub & Spoke’ strategy that it operates in South Wales, with the superstore in Wednesbury acting as both the retail operation and central preparation facility for additional stores in the region.

The Trade Centre Wales will rebrand in England and invest significantly in marketing both its car retail and CanCan Car Finance brands across the region with heavyweight campaigns across TV, radio, outdoor, print and digital.

Talking about the move, Andy Wildy, director of The Trade Centre Wales said, “Our financial services division, including CanCan Car Finance will relocate to a brand new facility in December, doubling the capacity ahead of the new site launch and our Training Academy is busy preparing for a new round of recruitment and inductions. We recruited 85 staff for our Cardiff North store opening, with only a handful of the team having any prior motor trade experience and their performance has been exceptional”

The site which has been chosen is an established car sales location which was previously home to a branch of Carcraft, but will need significant works to bring it to standard.

Andy Coulthurst, CEO of The Trade Centre Wales says, “The premises need total reconfiguration to suit our concept and customer centric process, we invest heavily in creating facilities that optimise the customer experience. Our recently opened Cardiff North site pioneered our new corporate identity and we are busy retro-fitting Neath and Merthyr ahead of year end” he added “We are confident that our first store in the West Midlands will be well received by value-driven car shoppers, and we look forward to the journey of establishing the brands as household names in the region, as Mark has done so successfully here in Wales.”

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