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The East Anglia based Donalds Group has revealed plans for a flagship Volvo outlet in Ipswich. The new site will replace the group’s current Ipswich Volvo dealership, at West End Road.

The group, which operates 11 dealerships throughout Suffolk, Cambridgeshire, Lincolnshire and Rutland, has been granted planning permission, but has yet to commence  construction, with architects now finalising designs.  The site at Futura Park, Nacton,  is scheduled to open late 2017 or early 2018, and will be built to the brand’s Volvo Retail Experience standard.

Donalds CEO Daniel Stone says: “We’ve purchased a three-acre site, 1.5 acres of which is earmarked for our Volvo dealership. Our intentions for the other half are to be confirmed in due course.  Futura Park is a prestigious location, with high-profile outlets such as a combined John Lewis/Waitrose store and other premium car retailers already in residence. We’re confident, though, that the cutting edge facilities of our new Volvo dealership will create a real impact.”

The Volvo Retail Experience concept includes a Nordic open-plan theme, and a significant 40% of the available floor space will be set aside to become the “Living Room” where customers can meet sales consultants, wait while their car is serviced and have a coffee. The workshop will be clearly visible through large windows emphasising the idea of transparancy.

Daniel Stone added: “Although we’re only just getting started everyone at Donalds is hugely excited about this venture. The Volvo Retail Experience, backed by the dedication to customer service of our hard-working staff, is going to bring a whole new car-buying experience to the Ipswich area.”

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