Following a problematic construction project, Kia Motors (UK) Limited has opened its largest dealership in Europe yet. Situated alongside the elevated section of the M4 motorway in the West London, the site will be run by Norton Way.
The showroom operates on four levels including a 15-bay workshop one level below ground and the glass frontage faces directly on to the A4 at ground level where the new-range is displayed. The top floor alongside the elevated section of the M4 will be a brand-showcase and will feature a massive LCD display screen that will enhance the often painfully slow commute of tens of thousands of commuters who will pass the showroom daily.
The new dealership will be operated by Norton Way – a part of the Marubeni Group – headed by David Grainger along with a staff of 30 sales, service, technical and administrative staff.
Talking about the opening, Paul Philpott, President and CEO of Kia Motors (UK) Limited says, ”With more than 27 million vehicles passing this spot every year our new flagship dealership will be seen by more potential customers than any other Kia facility in Europe! It is a fantastic facility and we are delighted that our partnership with David Grainger and Norton Way is now up and running!
“As Kia continues to break sales records – we expect to reach at least 89,000 sales this year – this new showroom embodies everything about the future direction of our brand and reflects the journey Kia has made in the UK in this, our 25th anniversary of arriving on these shores.”
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